23-Hour Collab — A 2024 Case Study, Part 3: Bringing It All Together
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As we wrap up the final chapter of this 23-Hour Collab with Sandra Morno (Founder of SSBM Consulting), we reflect on where we started, how far we've come, and next steps for the future. It's so rewarding to see where we are now compared to early November 2024, and Sandra is only on an upward trajectory from here!
Defining Ideal Clients
The next step in Sandra’s 23-Hour Collab journey was defining her ideal clients. Once we'd solidified WHAT she was offering (see part 2), it became easier to pinpoint WHO would benefit from it. We got specific too, not just “Female Traveler,” for example, each product and service was matched with a specific client avatar.
This involved asking critical questions like:
Who needs this offering?
Where can they be found?
What are their pain points?
By aligning her offerings with her ideal clients, Sandra built a roadmap to ensure she was connecting with the right audience, laying the foundation for the targeted prospecting that would come next.
Leveraging Prospecting Tools
With a clear picture of WHO we were looking for, the next step was determining HOW to find them. Prospecting is far more than just casting a wide net, it involves strategy and planning. Sandra wanted to move away from regularly posting on LinkedIn and instead focus on building meaningful professional alliances. No more throwing spaghetti at the wall to see what sticks.
Sandra recently moved to a new town, which has turned out to be a golden opportunity. She's now surrounded by EXPATS! What better way to find them, than to get out of the house and meet them???
So, her new and improved prospecting tools are:
Joining and participating in expat Facebook groups where her ideal clients were already engaging.
Attending networking events tailored to her audience.
Building a strong referral network by collaborating with her professional alliances.
One of the most effective prospecting tools is simply being where your clients are. This mindset shift turned prospecting from a chore into an intentional, results-driven process.
If you'd like to do a deeper dive, we go into greater detail on these other prospecting methods in our Prospecting Guide: Professional Alliances, Centers of Influence, and Natural Market.
Referrals, Referrals, Referrals
As part of their prospecting strategy, Alison and Sandra also came up with scripts — both for sales and when asking for referrals. This was to refine the language that was being used and also increase comfort level with the new wording. Role playing the new scripts helped boost confidence as well.
As Alison always says...people want to work with someone they know, like, and trust. If that person doesn’t have someone that they know, like, and trust, then their second best option is finding someone whom their friends know, like, and trust....and THAT is why referrals are so effective!
Mastering the art of asking for referrals not only builds stronger professional relationships, it creates an avenue to grow your client base.
Different Forms of Data Collection
A plan is only as good as its measurable outcomes. To ensure Sandra’s efforts pay off, we talked about the importance of having different forms of data collection to track her progress. This eliminates guesswork going forward and helps provide concrete insights into what's working and what's not.
We discussed tracking metrics like:
Number of networking events attended.
New connections made.
Consultation calls booked.
Number of engagements within expat Facebook groups.
Referrals generated through professional alliances.
...just to name a few!
By relying on data, Sandra can focus on what brings her the best results and confidently adjust her strategies accordingly.
Bringing It All Together
The final step was taking everything we'd learned and tying up all the loose ends. We talked about time-blocking strategies so Sandra has a better idea of how to efficiently use her time and, as of writing this, she is currently working on creating her ideal calendar. We dedicated time to co-working sessions to ensure tasks were completed and wrapped up. This included a comprehensive review of accomplishments, next steps, and how Sandra’s business is going to look moving forward.
This 23-Hour Collab was a team effort, and Sandra’s commitment made all the difference. She showed up, put in the work, and remained responsive every step of the way. She really got shit DONE!
Just to be clear, this is not goodbye or farewell, we are simply closing THIS chapter of the Collab. Sandra and Abambyh Business are NOT done working together, this was only the beginning...
Closing Note
Sandra’s journey reminds us how important alignment, strategy, and intentional effort are. Whether you’re defining your ideal clients, refining your prospecting tools, or implementing effective forms of data collection; success comes from clarity and commitment.
Want to explore how a signature 23-Hour Collab with Abambyh Business Coaching could transform your business? Reach out, we’re here to help!
Written by Libbie Krussow